MTV’S “MY LIFE, MY BASE” CAMPAIGN: D’banj, Falz, Ehiz storm Lagos, Enugu, Abuja

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D’Banj, Falzthebahdguy and MTV Base VJ Ehiz thrilled fans in Lagos, Enugu and Abuja at the weekend as part of the hype around MTV Base’s “My Life, My Base” campaign.

The city tour, which took place from Thursday 21 to Saturday 23 April saw ‘Lip Sync Battle Africa’ co-host, D’Banj and “The Bigger Friday Show” frontman Falz meet with excited fans at the Ikeja City Mall in Lagos, Polo Park Mall in Enugu and Silverbird Galleria in Abuja. The Fan Hangout included autograph signing, photo sessions with the stars, and the opportunity for fans to compete in the Lip Sync Battle Africa challenge, and Bigger Friday Show challenge.

The new hosts who also visited radio stations around the country, rewarding fans with brand new smartphones to listeners who successfully imitated Falz’s accent or who “lip synced” D’Banj’s hit single “Emergency”.
The team later partied with fans through the night at Club 57 in Lagos, Toscana Club, Enugu, and The Bank in Abuja.

My Life, My Base is a new, audience-centred campaign which will give young people the chance to be part of the MTV Base world by interacting with – and featuring on – the channel. The campaign kicks off on the channel from 29 April 2016.

Viewers can be part of the campaign by submitting personalized content on social media using the following hashtags #LSBChallenge and #BFSChallenge .

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Vanguard

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