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World Music Day: MTN Music+ Celebrates its Transformation of The African Music Industry

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It’s World Music Day at present and to commemorate this yr’s version, MTN Music+ is becoming a member of different manufacturers in over 120 international locations throughout the globe to have fun.


Music, as all the time, continues to deliver the world nearer and to have fun its existence, music lovers worldwide get collectively to have fun World Music Day on June 21 yearly. The day is often known as ‘Fete de la Musique’ after a music pageant that started in France in 1982.


In becoming a member of the remaining of the world to have fun, Africa’s groundbreaking digital music service, MTN Music+ maintains its stance in altering the face of Africa’s music business. The digital distribution platform pioneered the transformation of the business from a production-led business to a distribution-led business.


Speaking on how MTN Music+ continues to keep up its place because the undisputed King of digital music streaming in Africa, Richard Iweanoge, MTN’s GM, Brands and Communication acknowledged that, “MTN Music+ has from the beginning always made its mark as the largest digital music distribution platform in Africa. In 2014 alone, MTN generated over N5 billion for the music industry through the monetization of Caller Ring Back Tunes utilizing local musical content.”


As acknowledged by Iweanoge, MTN Music+’s commemoration of World Music Day, “further reiterates the platform’s celebration of music. What’s World Music Day without the biggest music streaming platform in Africa celebrating it? We’re excited to be joining the rest of the world to celebrate one of life’s greatest gifts … music!”


MTN Music+ continues to strengthen its management stance by guaranteeing Nigerian artists can earn their hard-earned earnings and counter the results of piracy via its core providers: abilities investments, expertise empowerment, distribution and monetization.


Apart from our different platforms just like the Caller Ring Back Tunes and the streaming alternatives of worldwide tune catalogues, subscribers even have entry to tens of millions of songs from key Nigerian and African artistes already out there on the platform.

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