Apple today unveiled its second iPad Pro tablet at an event at the Town Hall facility at company headquarters in Cupertino, California. The new device isn’t the biggest or best iPad yet, however, it’s certainly not the worst one, either.
Apple launched the productivity-oriented iPad Pro six months ago, five years after coming out with the first iPad — just as Apple followed up the MacBook laptop with the more powerful MacBook Pro. Now it’s adding to the Pro line with a smaller and less expensive version. The new one has a 9.7-inch display and will start at $599, while the original carries a 12.9-inch display and starts at $799. Several of the specifications of the first iPad Pro, including the 64-bit A9X chip, also apply to this second one. However, the back camera is actually being upgraded from 8 megapixels to 12 megapixels, and it will be able to record 4K video, with Retina flash built in.
Today Apple is showing off a new smaller optional Smart Keyboard cover that fits the new iPad Pro. The new device is compatible with the previously released $99 Apple Pencil. The new device is available with either 32GB or 128GB of storage. Like the original iPad Pro, the new one only comes with Wi-fi connectivity by default, and cellular support will cost extra. The new smaller device runs iOS 9.3.
Apple has historically sold more than 200 million 9.7-inch iPads, said Apple executive Phil Schiller. The new model is large enough to get work done, however, it’s just small enough that it’s easy to carry around.
It’s both brighter than and less reflective than the iPad Air 2, Schiller said. The “Pro” Retina display has “true tone display” capability to measure ambient light and adjust the appearance of the display accordingly.
“In several ways, it’s the best display that we’ve ever built for an iPad,” Schiller said.
Four speakers deliver a “Pro Audio” system, Schiller said.
The new device is available in silver, gold, space gray, and rose gold.
In addition to coming out with this new iPad, today Apple is also pulling the covers off the new iPhone SE, along with new Apple Watch accessories.
Like the new iPhone SE, the new iPad Pro comes with always-on Hey Siri.
The details of the new smaller iPad Pro match up with rumors over the past few months. Back in January, 9to5Mac‘s Mark Gurman said Apple was planning to debut this device in March, however, under the name iPad Air 3. Within a few weeks Gurman reported that the tablet would in fact be a smaller iPad Pro, as opposed to a bigger iPad Air, and that the camera would be getting an upgrade. The previous week Gurman broke the news about the $599 price.
Schiller today showed off a new Lightning SD card reader and a USB card reader that works with the new iPad Pro.
More than 1 million apps are designed for iPad now, Schiller said.
Orders begin on March 24, and the devices start shipping on March 31.
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