Apple has revealed that customers spent a record amount of cash on apps over the festive period, marking the App Store’s biggest ever holiday season.
In the two weeks leading to January 3, consumers spent $1.1 billion on apps for iPhone, iPad, Mac, Apple Watch, and Apple TV, including in-app purchases. New Year’s Day was the single biggest day in the App Store’s history, according to Apple, when $144 million passed through the online store. This broke the previous record which was set on Christmas Day just a week earlier.
To give these bumper numbers some additional context, Apple says that developers have earned $40 billion since 2008 — more than a third of which came in the last year alone. Philip Schiller, Apple’s senior vice president of worldwide marketing, adds that $20 billion was spent in the App Store in 2015.