As part of the company’s latest quarterly earnings announcement, Apple revealed today that it sold 51.2 million iPhones, 10.3 million iPads, and 4.0 million Macs during its fiscal second quarter of 2016. These aren’t the results Apple typically delivers at this time of year, but they also aren’t a complete surprise given rumors of iPhone production cuts.
In Q2 2015, Apple sold 61.2 million iPhones, 12.6 million iPads, and 4.6 million Macs. This means that year-over-year, iPhone sales were down x percent. Aside from the previous quarter, the company has typically managed double-digit growth. iPad sales were down 18.3 percent and Mac sales were down 13 percent.
Q2 2016 industry estimates for iPhone sales ranged between 50.87 million and 52.69 million, while estimates for iPads ranged between 9.84 million and 10.00 million. Apple thus managed to fall in the middle of both iPhone and iPad estimates. Investors saw this one coming.
The company’s iPhone business is by far the most important, but seeing iPad and Mac in the red only makes matters worse. Apple has had quarters in the past where iPad and Mac sales were down, but the iPhone still managed to turn things around. Given the first revenue decline in more than a decade, it’s really no surprise the company’s stock is down in after-hours trading.