nline a new video ad that’s arriving right on time for Mother’s Day. It’s like Apple’s previous “shot on iPhone” billboards, but the 30-second clip contains photos and videos shot on iPhone that specifically show mothers and their children.
Here it is:
It’s personal, not unlike the recent video ad showing an autistic young man named Dillan using an iPad to communicate. That video was released in time with Autism Awareness Month.
But this time, it’s playing up the camera capabilities of Apple’s signature smartphones. Apple’s latest iPhones, including the four-inch iPhone SE, come with 12-megapixel iSight cameras that capture Live Photos and record 4K, 1080P high-definition video. No wonder Apple wants to show off what they can produce.
Happy early Mother’s Day!
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