Real Madrid will not enter further talks with Chelsea or Arsenal over a potential transfer of Alvaro Morata, with the striker set to stay in Spain, Goal understands.
Negotiations have completely stopped for the 23-year-old after the Spanish side set their asking price at €75 million, meaning any eventual move would have broken the British record transfer fee spent.
The European champions recently bought the striker back from Juventus for €30m after triggering the clause in the original deal that saw him join the Serie A champions for €20m in 2014.
Los Blancos had considered selling him on immediately, but the price tag they have slapped on him has scared off interest, with Chelsea's reported €60m bid being rejected.
Morata became Spain's main striker ahead of Euro 2016 after scoring 27 goals in 93 games for Juve as he claimed back-to-back league titles with Massimiliano Allegri's men.
His bright performances in Turin saw his value rise significantly as he attracted interest from Premier League sides, while a move back to Madrid had long been on the cards.
The forward will return to his city of birth for pre-season and will have to compete for a starting spot against Karim Benzema and Cristiano Ronaldo.
He could even line up against Chelsea on July 30 in Michigan when the sides meet in the International Champions Cup tournament.
Arsenal have yet to sign a striker after failing in their attempts to land Jamie Vardy from Leicester City and will have to search for other options in the transfer market.
Chelsea, however, have already bought Michy Batshuayi from Marseille, but are seeking more attacking reinforcements to fit Antonio Conte's preferred two striker system.
The Blues expect Loic Remy to depart this summer while the loan deals of Radamel Falcao and Alexandre Pato expired on June 30.
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- Goal