HUD technology is not a new thing in the automotive world, however, adding Augmented Reality makes it much more interesting.
BMW set out to answer a couple of general questions in this video, mainly about what a Head-Up Display is, why it's helpful to drivers, how it works and what might the future bring.
Those who have used it in the past know that it can definitely help keep your eyes on the road, as opposed to what would happen to your attention span if you had to lower your eyes in order to check out information about your speed, navigation or media.
Watching the video will even clarify how the technology currently works and what components are used for the projection to appear on your windshield. Furthermore, BMW is already working on ways to use Virtual Reality (VR) in order to make the car's windshield ".