AC Milan CEO Adriano Galliani feels Italian football should do more to promote itself in other countries and believes it would be beneficial if a number of Serie A games were to be played abroad.
The San Siro side are in Doha, Qatar ahead of their Supercoppa Italiana encounter with Juventus on Friday and Galliani thinks it would be a good thing to take the domestic top flight outside of Italy as well, drawing inspiration from the NBA.
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"Despite not being the world's first anymore, Italian football is still considered to be excellent," Galliani told Milan Channel.
"We have to promote it and this is why I think we should play a few Serie A matches abroad, as happens in the NBA. We must promote our football throughout the world.
"When we sell the next TV rights, they have to be more free-to-air than encrypted, with a view to foreign markets.
"It is simple: Italian football has to be promoted better than it has been so far.
"When the current contracts come to an end, I think that Lega Serie A will act like the other European Leagues."
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