Having pioneered the trend of using popular entertainment icons as brand ambassadors, he has decided to extend beyond business frontiers and have a personal relationship with them.
Multibillionaire telecoms magnate, Mike Adenuga has built his empire through hardwork and relentless marketing, and he sure knows a thing or two about pushing the envelope.
Recently, it was declared that he may be the chairman of the forthcoming wedding between Peter Okoye and Lola Omotayo.
This has come as a pleasant surprise to stakeholders in the entertainment industry.