HP’s new HP Envy x360 laptop features a new seventh-generation mobile processor from Advanced Micro Devices.
The new processor, the AMD A-series accelerated processing unit (APU) features advanced video, high-end graphics, and security features for a laptop that combines both productivity and entertainment features.
HP also has models that feature Intel’s Core i5 and Core i7 processors. But the big computer likes to spread its processor sourcing around for various reasons.
The HP model is the first to include the AMD processor (code-named Bristol), and more designs will be shown off later this year.
“We know that consumers want more for their money than ever before – sharper graphics, faster performance, and longer battery life. We have focused on working with key OEM partners to develop outstanding computing platforms that will fully take advantage of the powerful 7th Generation AMD APUs,” said Jim Anderson, senior vice president and general manager at the Computing and Graphics Business Group at AMD, in a statement. “I’m excited that consumers will start to see some of these fantastic systems come to market so soon. I’m very proud of the exceptional AMD engineering execution that enabled us to accelerate these exciting new products into the market for our customers and end users.”
The AMD chips are now shipping to customers in volume.
”It is exciting for HP to be first in bringing 7th Generation AMD A-Series APU technology to market, especially in such a compelling new notebook design,” said Kevin Frost, vice president and general manager, Consumer Personal Systems at HP, in a statement. “We think the HP ENVY x360 will resonate with consumers who are looking for the entertainment- and productivity-enhancing capabilities of the ENVY x360 design, which really showcases AMD computing and graphics prowess.”
The 7th Generation AMD A-Series FX part shows up to 50 percent improvement in compute performance over the FX part released just two years ago.