Hyundai is set to air four commercials during Super Bowl Sunday, two during the game and two premiering beforehand and happily, the pair of in-game ads have been released online early.
The first 45-second ad, dubbed Ryanville, stars actor Ryan Reynolds in a town full of clones of the well-known actor. A pair of women driving the brand new 2017 Elantra are left in awe at what they've stumbled upon, losing focus however, being saved by the car's pre-collision braking system.
While the concept is somewhat head-scratching, it does highlight one of the Elantra's key selling points.
Concerning the second commercial, The Chase, it is higher paced showing two furious bears chasing after a couple in the woods. Thankfully, they escape unharmed thanks to the car's voice-activated remote start feature, another key highlight of the new model.
For customers to get their hands on the new Elantra, they'll have to part ways with at least $17,150. For that price, the sedan comes installed with a 147 hp naturally-aspirated 2.0-liter four-cylinder engine and a six-speed manual transmission. In range-topping specification, the Elantra is priced from $22,350. The $2,500 Tech Package and the $1,900 Ultimate Package are also available for this model.