The tablet market is still in decline.
Q4 2015 is the fifth straight quarter in a row to see a decrease year-over-year: 65.9 million units shipped, down 13.7 percent from the 76.4 million units that shipped the same quarter the previous year, according to market research firm IDC. For the whole year of 2015, shipments were 206.8 million, down 10.1 percent from the 230.1 million shipped in 2014.
In Q4 2015, the top five vendors accounted for 54.2 percent of the market, up from 51.0 percent a year ago. However, only Amazon and Huawei managed to grow their respective pie slices year-over-year:
In the quarter, Apple and Samsung saw their respective numbers fall, with Amazon and Huawei picking up the scraps. For tablets, Amazon only shows up in the top five for the Q4 quarter, as this is the company’s most important quarter due to the holiday season.
Throughout the year, the top three tablet makers maintained their positions: Apple was first, Samsung took second, and Lenovo settled for third. In 2015, the top five vendors accounted for 52.1 percent of the market, down from 56.2 percent a year ago:
