Newcastle sealed their first signing of the January transfer window on Tuesday evening, as Kenedy joined on loan from Chelsea.
The Brazilian under-21 international can play as a left-winger or a left-back and has been brought in to help Newcastle in their fight against Premier League relegation.
He arrives with a strong reputation, but with very few opportunities at senior level in England, his signing appears as somewhat of a risk.
It is not the first time a player has swapped West London for Tyneside, with a number of players making the same move over the years.
But how have those who have gone before him fared in a black-and-white shirt? We look at the players who have swapped Stamford Bridge for the St James’ Park in the 21st century and assess whether their moves were a success or a failure.
Christian Atsu (2017, £6.5 million)
Atsu was the last man to make the move from Chelsea to Newcastle.
The Ghanaian winger impressed during a loan spell last season, scoring vital goals in the title run-in as Newcastle were crowned Championship champions.
Christian Atsu of Newcastle United is put under pressure by Jack Wilshere of Arsenal (Image: Getty Images Europe)
The Magpies made the deal permanent at the end of the 2016/17 season. Could the same happen with Kenedy?
Verdict: Success
Patrick van Aanholt (2010, loan)
Like Kenedy, the Dutch international left-back joined the Magpies on loan in January.
He only stayed for a couple of months, making seven appearances during Newcastle’s promotion campaign of 2009/10.
Since then he has taken in spells at Wigan, Vitesse and Sunderland before joining Crystal Palace for just shy of £10 million last year.
Verdict: (Relative) success
Patrick van Aanholt (Image: Coventry Telegraph)
Geremi (2007, free)
The Cameroonian arrived at Newcastle armed with an impressive CV.
A Champions League winner with Real Madrid and a Premier League winner with Chelsea, a lot was expected when Geremi made the switch to Tyneside in 2007.
He scored a memorable goal against Spurs in his first season but his time at Newcastle was largely underwhelming.
Geremi
He was left out of the final nine league games of the 2008/09 season as Newcastle were relegated.
Geremi remained at the club for the first half of the following season in the Championship but was largely unused.
It was a relief for all parties when he joined Turkish side Ankaragucu in January 2010.
Verdict: Failure
Damien Duff (2006, £13.95 million)
Duff was another player who arrived amid much fanfare but ultimately flattered to deceive.
Along with Dutch winger Arjen Robben, they terrorised Premier League full-backs as Jose Mourinho guided Chelsea to two successive Premier League titles.
The form of Joe Cole and Shaun Wright Phillips, coupled with the arrival of Salomon Kalou increased competition for places at Stamford Bridge, leading Duff to make the big money move to St James’ Park.
Former Newcastle United player Damien Duff (Image: 2009 Getty Images)
He impressed originally, but faded away badly. Newcastle were relegated in his third season at the club, with his own goal at Aston Villa on the final day of the 2008/09 season, proving to be the final nail in the coffin.
Duff left the club to join Fulham that summer and very few tears were shed among Newcastle fans.
Verdict: Failure
Scott Parker (2005, £ 8.1 million)
After finding first-team opportunities hard to come by, Parker joined Newcastle from Chelsea in 2005.
In a bit of a forgettable period for the club, Parker was one of the few consistent performers, captaining the club in the 2006/07 season.
Team Captain Scott Parker of Newcastle United poses with an award for his team's win in The Intertoto Cup on March 8, 2007 (Image: Getty Images Europe)
Citing home sickness, London lad Parker joined West Ham in 2007, but few could argue with his commitment while at the club.
Verdict: Success