Facebook and KLM airlines have formally announced a partnership that will allow KLM customers to receive flight confirmations, boarding cards, reminders, flight status updates, and ask questions directly through the Facebook Messenger app.
At its F8 developer conference last year, the social networking giant first unveiled plans to expand Messenger beyond a simple messaging app and into a platform — one that can be used to power and underpin a myriad of third-party services. Retailers Everlane and Zulily were among the first partners announced, though it was later revealed that KLM would be added to the mix too.
The KLM rollout kicks off today, though it hasn’t revealed in what markets and to whom — though Messenger chief David Marcus did confirm that it would be available globally “in the coming days and weeks.”