
Meta, the maker of a cool augmented reality (AR) system, has begun taking orders for its Meta 2 development kit.
Augmented reality is expected to be a $90 billion market by 2020, according to tech advisor Digi-Capital. By that time, augmented reality glasses are expected to be so small and light that you wonโt be able to distinguish them from regular sunglasses. On top of that, theyโll feel like they are extensions of your mind, according to Meta CEO Meron Gribetz.
Check out a video by Robert Scoble at Metaโs headquarters in Redwood City, Calif.
Meta was founded in 2012 by Gribetz, who started with a handmade prototype using Vuzix glasses and a Kinect motion-sensing system. It was $10,000. The original Meta that debuted two years ago was $667. And now Gribetz has demonstrated the newest technology, the Meta 2, at the recent TED conference, and itโs clear that the technology has come a long way.
The Meta 2 enables hand interaction with digital content, something that the company calls a breakthrough in the field of AR,ย so people can touch, grab, and move digital objects intuitively, just as they do in the real world. The company has rivals such as Magic Leap, a Florida company that has raised $1.3 billion to build its AR glasses.
Technology punditย Scoble called Meta 2 โthe most important new product since the original Macintosh.โ
โWe're creating an experience that merges the art ofย user interface design with the science of the brain, creating โnatural machinesโ that feel like extensions ofย ourselves rather than the other way around,โ Gribetz said at TED. โFor example, our natural hand motion doesnโt rely on clicksย or buttons, thereby maintaining the flow and connecting people to each other and the moment.โ
Meta is working closely with developers to create Meta 2 applications that it hopes willย fundamentally change the way people collaborate, communicate, and engage with information and eachย other. Developers are also creating compelling market-specific applications for Meta across a range ofย industries, including medicine, education, and manufacturing.
Gribetz dropped hints that his company has raised money for its next-generation product. However, he wouldnโt say what that product was. The Meta 2 has a 90-degree field of view, a high-definition display (2560 x 1440), and a 720-pixel color camera.

Above: Meta has some eye-popping demos.
Image Credit: Meta
Christian Jacob,ย a professor at the University of Calgary in both the computer science and biochemistryย molecular biology departments, is teaming up with Meta to create apps that provide new ways to view the human body and its physiology.
โThe potential for augmented reality to enhance teaching and learning in healthcare and medicine isย incredibly exciting. Not only is AR technology revolutionizing how we perceive anatomy as a subject andย field, itโs changing how we relate to our own bodies as we discover new ways of looking at whatโs inside ofย us,โ Jacob said, in a statement. โJust imagine using 3D models that are augmented and personalized with data that comes from ourย own health records. Meta 2 gets us even closer to the vision weโve all shared. Itโs totally exciting to watchย and even more exciting to be a part of making it happen as a Meta developer.โ