PSA Peugeot Citroen announced the “Push to Pass” growth strategy plan which includes the launch of seven PHEVs and four purely electric models by 2021.
The French company aims to launch one new car, per region, per brand, per year through Peugeot, Citroen and DS brands.
These are 26 passenger and 8 light commercial vehicles, including a 1 ton pickup truck. PSA wants to a 10 per cent revenue growth by 2018 and an additional 15 per cent by 2021 by adapting their business model, creating more value and expanding their customer base through digitalisation among other measures.
"Based on our financial reconstruction, we will launch a global product and technology offensive,” said Carlos Tavares, PSA Boss. “Now more agile, we are ready to shift paradigms by anticipating changes in car usage patterns. Our digital transformation will make the PSA Group a company connected to its customers. With “Push to Pass”, we will ensure PSA profitable organic growth."
The company also announced their renaming from ‘PSA’ to ‘Groupe PSA’, symbolizing this way the dawn of a new era.