Image copyright Island Records
Ray BLK said the song was inspired by "real-life events" including her first encounter with a gun
It's been a while since we've heard from Ray BLK, the South London soul singer who won the BBC's Sound of 2017 last year.
But now she's back with Run Run, a hard-hitting single that delivers a personal perspective on the rise in knife and gun violence in London.
Ray said the song was inspired by "real-life events I have experienced".
"I wanted to reach out to people who maybe feel like the issue doesn't concern them," she told BBC Radio 1.
"A lot of the time you see it on the TV, on the news, and it feels so detached from you that you can't really empathise.
"I want there to be more of a conversation about this, and how we can help, and how we can make a change, and for people to see that this isn't just numbers of people who are dying... This is real children."
Warning: The following video contains scenes some people may find upsetting.
The song is accompanied by a powerful video that provides an insight into the cycle of poverty and crime in the inner-city.
Directed by Tom Green (Misfits, Monsters: Dark Continent) it follows a teenage boy as he tries to escape the ever-present threat of violence and death.
At one point, he is seen climbing a staircase littered with victims' bodies, before a police officer in riot gear tackles him to the ground, as Ray sings: "Run, run if you wanna see the sun / We don't wanna lose another one."