Mobile World Congress (MWC) may be nearly a week away, however, we’re already gaining some insights into the kinds of products we can expect to see at the annual tech extravaganza in Barcelona.
Salted Venture, one of the first startups to be spun out of Samsung, has teased a new smart shoe aimed at helping athletes and coaches access data on an individual’s performances.
The IOFIT, which will be officially unveiled at MWC next week, has sensors embedded in each shoe to serve up insights in real-time, such as the amount of force being used by an athlete on various parts of the foot — this can help determine balance, center of gravity, and weight shift, for example.
The data can be streamed directly to an app on a smartphone or tablet, while a built-in video-recording feature can also sync up footage filmed from a mobile device with the data captured through the shoes.
Above: IOFIT Smart Shoes
The IOFIT isn’t the first such shoes to hit the market, of course, however, for the most part existing incarnations focus on the running fraternity. Salted Venture claims that it’s targeting the broader “fitness” realm, as well as golfers. Foot placement is an integral part of the “swing” in golf, so the company envisages its technology being a key addition here. “Through extensive field research, valuable insight and feedback from personal trainers and professional golfers went into building IOFIT smart shoes around their needs,” according to a statement released by Salted Venture.
“Balance is an essential aspect of all fitness workouts and golf swing mechanism,” explained Jacob Cho, CEO of Salted Venture. “Without it, there is greater exposure to injury and wasteful energy consumption, making fitness workouts tons less effective and dangerous. For golf, proper balance and weight shift is crucial to generate club head speed and power. We wanted to solve this problem not just with our guts, however, with actual data telling us how we're performing.”
Above: IOFIT
You may remember that Lenovo demoed smart shoes the previous year with a screen that displays your mood. Though it was merely a concept product, it’s still indicative of where we’re heading — a connected planet where inanimate objects are able to communicate.
MWC is often referred to as the CES of Europe, and both events are comparable on a number of levels — namely the sheer size and scale of the respective gatherings. At CES the previous month, Samsung unveiled an eclectic mix of products from smart fridges to giant video walls and beyond. The so-called Internet of Things is clearly a major driving force in creative labs around the world, and looks like Samsung will use MWC to continue where it left off at CES back in January.
The IOFIT emerged from C-Lab, one of Samsung’s in-house innovation programs that gives the company’s employees a canvas for developing ideas away from Samsung’s core development efforts. The team that worked on the IOFIT subsequently left Samsung to create Salted Venture as an independent company.
Above: IOFIT: Smart Shoe
In developing the product, the Salted Venture team visited premium fitness facilities and golf centers to see how such sensor-based technology is used to improve things like posture. “There was an existing solution that was providing value already,” said chief operating officer and UX planner Sehee Lee. “That’s what validated our belief in how this product can provide value for people.”
While prices or availability have yet to be revealed, Salted Venture said that its product will be “cost-effective.” It’s also looking to embed its technology in third-party shoes, which is a wise move given that people often have their preferred brands of choice, be it Asics, Adidas, or Nike.