SAS hinges customer relations, financial inclusion on technology

Desan Naidoo

To drive innovation, enhance effectivity, and obtain customer retention, SAS Africa has urged financial establishments and Deposit Money Banks to leverage technology, as just one per cent of the inhabitants is digital banking inclusive.

The Analytical Company also stated that companies are extra profitable once they use information, analytics and collaborate within the new analytics financial system.

Speaking through the SAS Road to Digital Transformation and Artificial Intelligence (AI) Showcase in Lagos, Vice President, SAS Africa, Desan Naidoo, mentioned the financial system is altering tendencies towards analytics, the place information, individuals and machines work proper to speed up innovation, and to take important enterprise selections.

“At SAS, we’re the leaders in enterprise analytics software program and companies, and we assist organisations throughout the globe remodel their information into deep and well-defined insights. We present insights that give fresh perspective on your online business, serving to to determine what’s working and repair what isn’t and innovating to maintain you forward of the competitors.

“Our solutions turn large amounts of data into knowledge you can act on, and also empower business leaders to capitalise on new opportunities, and be seen as strategic business advisers by using analytics to align the marketing process with the customer journey,” he additionally mentioned.

Naidoo famous that SAS Africa operates with options that assist companies obtain a customer-centric enterprise technique with an built-in choice administration strategy bolstered by synthetic intelligence capabilities similar to machine studying and cognitive computing.

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