Spotify is launching a new library of playlists designed to help match the music at a party with the desired mood. Spotify Party brings “professionally mixed” playlists into the fray, aimed at helping hosts select the right music for the occasion.These include “Reggaeton Riddims” and “Electro Blowout.” There’s also a little “mood tuner” that lets you slide to a different ambience, while “Play Queue” lets you add or remove specific songs to the existing mix.
The new playlists feature properly beat-matched tunes that blends songs together, which should offer a better way of playing a mix than the existing cross-fade functionality within Spotify. Spotify will also be including some original content from DJ and producer Diplo, who created 120 new tracks specifically for Spotify.
Spotify has been upping the ante on its playlists of late — back in May it announced mixes that adjust to suit the tempo of runners. It afterwards launched Discover Weekly, a robo-mixed playlist that surfaces new music based on your prior listening history. With Spotify Party, the music-streaming giant is striving to appeal to a broader demographic — those who might not be music geeks or aficionados, however, want to have the “music situation” taken care of. While it already offers such a tool through Spotify Radio, which plays theme-based playlists, the addition of beatmixing makes it more suited to a party situation. Meanwhile, the new Spotify Party features will be hitting Android and iOS from today.