A service marketplace company, Vconnect, has said the firm will no longer accommodate businesses on its platform without loyalty pledge compliance.
The company said the decision is aimed at providing safety and security to its users.
However, the company recently introduced an online platform aimed at connecting small and medium scale businesses with customers, as part of efforts to promote effective marketing.
The Chief Executive Officer, Vconnect, Deepankar Rustagi, said the company will retain only businesses on its platform that take a pledge between now and July 31, as part of its commitment to serve their customers with utmost sincerity, professionalism, and quality service.
Rustagi noted that service professionals find it very hard to acquire new customers because there is a deficit of trust in the market, and have to rely on referrals. “With the aim of making people feel safer when connecting with businesses online, Vconnect has created a way of ensuring trust and security for all users on the platform,” he said.
He continued: “When I let a professional into my house to fix the cable or a leaking pipe, I want to have peace of mind that I can trust the professional to do the job well. And it’s the same peace of mind that we want everybody to have.”
Over 2,000 service professionals in Lagos have already taken the pledge and earned a ‘Verified and Trusted’ badge on their profile.
Vconnect Product Manager, Samuel Obayagbona, explained: “When people are searching for a service provider, we firstly recommend the businesses that are verified and trusted.
As a result, these businesses get higher visibility and increase their chances of connecting with customers.
About 87 per cent of people looking for professionals prefer to connect with one that has the badge over those that don’t.”
In order to take the pledge, the company said businesses must log on to its website; business.vconnect.com/takeapledge, provide a proof of identity, and a bank account number matching that of the identity.
In doing so, businesses take pledges of trust to only accept works that they are qualified for. After July 31st, only businesses that have taken this pledge of trust will be able to connect with customers or get hired on Vconnect.