Vogue magazine has been accused of digitally altering the new cover featuring supermodels Gigi Hadid, Kendall Jenner and Ashley Graham.
The March issue claims to celebrate beauty of 'all types' and also features fellow models Adwoa Aboah, Liu Wen, Vittoria Ceretti, and Imaan Hammam.
But social media users claimed Gigi's hand, which is placed near Ashley’s waist, looks unusually long.
Many also accused the publication of trying to make Ashley, who openly celebrates her size and the cellulite on her thighs, look thinner. She is the only model to be resting her hand on her thigh and is tucked in behind Liu.
'Revolutionary would not be Photoshopping the one plus-size woman in this photo. You guys are such hypocrites it's disgusting,' one commenter wrote on Instagram on Wednesday.
'Practice and execute your own message' Vogue has been accused of Photoshopping their March cover and slimming Ashley Graham (second from left) by social media users
'Hypocrites': Commenters took to Instagram on Wednesday to point out that Gigi Hadid's hand and arm looked too long
Camera ready: Ashley, Kendall and Gigi lark about on the beach with models Adwoa Aboah, Vittoria Ceretti and Imaan Hammam in a paparazzi shot of the photoshoot in December
Another user added: 'What happened to @gigihadid's hands?'
'Gigi's hands and arms are miles long...'beauty revolution' but still trying to make @theashleygraham appear thinner...Practice and execute your own message.' wrote another discruntled observer.
One user simply said: 'The photoshop is awful' while another wrote that the women didn't look real and looked like 'painted dolls'
'It's sad because she's beautiful and her legs aren't fat just next to really slender ones. She shouldn't cover herself or feel uncomfortable next to them.' one person commented about plus-size icon Ashley.
Fuller figure: Ashley, who openly celebrates her size and cellulite, is seen with the other models during the Vogue shoot in Malibu on December 19
'Way too long': Commenters on Kendall's Instagram post were disappointed to see Ashley was covering part of her thigh with her hand
The style bible mixes things up as it declares 'No norm is the new norm' on its front cover and celebrates the changing landscape of the fashion world and women inhabiting their 'own particular gorgeousness'
The women, who hail from all over the world (Liu from China, Vittoria from Italy, Adwoa from the UK and Imaan from the Netherlands) got together for a beachside shoot in Malibu.
Flaunting their legs for the front cover the ladies look fantastic in black turtlenecks and colorful patterned shorts.
A video shared by Vogue on their website shows the candid moments during the shoot. Pictured (L-R) is Imaan, Vittoria, Liu, Ashley, Kendall, Adwoa and Gigi
Strike a pose: The ladies wore black turtlenecks with colorful patterned shorts for the Malibu shoot
They show off their enviable bone structure with slicked back hairdos and barely-there makeup.
Kendall stated of the feature: 'This is my second Vogue cover, and to be sharing that not only with one of my best friends, but with all of these amazing women, is very meaningful for me,
'With all that’s going on in the world, this cover makes such an important statement. It’s like, hey, we’ve got our differences, but those differences are beautiful. everybody is beautiful.'
'To be sharing that not only with one of my best friends, but with all of these amazing women, is very meaningful for me,' Kendall stated of the shoot with her BFF Gigi (pictured)
Dishing: The women partake in a fun Q&A session in the behind the scenes video
Serving as an icon for fuller-figured women, Sports Illustrated beauty Ashley, 28, said: 'Sixty-seven percent of the women in America wear a size 14 or larger,
'Sixty-seven percent. Maybe you could ignore those consumers before, but now, thanks to social media, they’re making their voices heard. Women are demanding that brands give them what they want. And what they want is to be visible.'
The Nebraska born beauty poses in a figure-hugging black and white dress as she smolders for the camera in another shot.
Reflecting on the fashion business Gigi, 21, mused: 'Most of the people I know in this industry are compassionate and open minded, and they appreciate creativity and originality. It’s like can’t we just honor that? I mean look around…
'These are the people actually making fashion. All types, all working together to make magic.'
Curves for days: Ashley, 28, stuns in a form fitting black and white dress
Make you blush: Imaan Hammam, Romee Strijd, Adriana Lima, Jasmine Tookes and Jasmine Sanders pose in silky slips as part of the March issue
Daily Mail