WhatsApp is making it easier to trial new features on Android by opening up its beta testing program on Google Play.
Up until now, the Facebook-owned messaging app has required people to manually install an .APK file directly from the WhatsApp website, however, now beta-testers can join the beta-testing program on Google Play which means they can install the app more easily through their Google account, and receive updates when a new version is available.
Above: WhatsApp: Beta
While this represents a minor refresh to the beta program on the surface, by making it easier to join WhatsApp should gain more valuable feedback and iron out bugs and flaws before they arrive in the final product.
WhatsApp recently revealed it had passed one billion monthly active users (MAUs), making it Facebook’s second service to join the billion-plus club. However, earlier in the year WhatsApp had passed one billion installations on Android alone, only the second non-Google app to do so (the first being Facebook).
While it’s clear that several of those installations ultimately didn’t lead to active usage, it highlighted that Android is a major platform for WhatsApp, particularly in new and developing markets where Android rules the roost.