The world’s biggest Disney store, and the first in mainland China, opened in Shanghai’s bustling Lujiazui financial district today (20/05/15), a statement stated.
As stated by the statement, 860-square-metre shop featured a castle at its centre with an hourly music and projection showing the California-based company.
It stressed that more than 2,000 products, including clothing, bags and mobile phone accessories, were available for purchase at the store.
The statement from Disney said the store gives visitors a taste of what to expect for the much-anticipated opening of the 5.5 billion-dollar Shanghai Disney Resort, which is scheduled to open next spring in Pudong.
“The park is one of nearly 60 theme parks currently under construction in China”, it stated.
It added that there has been a boom in the building of theme parks in China in recent years, as the domestic tourism industry has scrambled to cater to the growing middle class.
As stated by report, Shanghai Disney Resort is a joint venture between the Walt Disney Company and Shanghai Shendi Group, which hold 43 per cent and 57 per cent of total shares of the owner companies respectively.
Disney, the world’s largest entertainment company, already has parks in Japan and Hong Kong