The Android Phenomenon Continues
Debate rages over how important mobile market share really is. Regardless, Apple is losing ground. Researcher Gartner revealed in February that iOS market share at the end of 2014 stood at 20.4 percent, compared with 76 percent for Android. Just a year later, Apple's market share fell to 17.7 percent share as Android neared 81 percent. Android is on pace to gain even more market share in the coming years, which could create all kinds of issues for Apple as it tries to maintain customer loyalty and keep developers focused on the iOS platform. That issue hasn't reared its ugly head just yet, but if things get out of control and Android gets 90 percent of the market, some analysts say Apple's market position could get squeezed.
- eWeek