Nissan has launched a new advertising campaign for its new NP300 pickup truck called "Tough as always, smarter than ever".
In the ad, five units of the Navara are demolishing an old, abandoned building, which was transformed into a street football pitch. The film tries to communicate the "robust and capable nature of the Navara" while also highlighting the range of accessories and technology.
"We wanted this campaign to showcase the sturdy and durable nature of the vehicle, whilst also demonstrating how its advanced technologies and comfortable ride make it an ideal partner for all owners, no matter what their requirements", said Nissan Europe director of LCVs, Ponz Pandikuthira.
Nissan's new Navara joins the company's range of Light Commercial Vehicles, which includes NV200, NV400, NT400 Cabstar and NT500. The model benefits from versatile and durable chassis and, in the Old Continent, it carries a 2.3-liter dCi engine in two outputs, 160hp & 403Nm (297lb-ft) and 190hp & 450Nm (331lb-ft). Customers can choose between a six-speed manual or seven-speed automatic gearbox and two- or four-wheel drive.
In the UK, where it was launched in November, it starts from £21,995 ($31,245) in the King Cab 2WD version, while the range-topper double Cab 4WD costs £29,095 ($41,330), tax included.