Renault and Bob Sinclar have joined forces in order to appeal to the masses, as the French celebrity is helping the automaker sell vehicles.
The record producer and DJ didn't become Renault's brand ambassador because that title is still held by Nicolas Carpentier, but he stars in two TV ads, featuring his newest single called "Touché", released on January 1, which has a "French touch about it", as the firm states.
Bob Sinclar can be seen "composing a musical metaphor to highlight the strengths of the Clio, Captur and Scenic", which slightly details their potential for personalization, their styling, engine range and some "goodies", that include the rearview camera, Bose audio system and Stop/Start system.
The two spots have already been released and are part of Renault's new campaign that will feature on social media, on the radio, online, in printed media and on billboards.
The Renault "French Touch" campaign celebrates its third anniversary and the collaboration with different French celebrities will go even further, with other names, which haven’t been disclosed so far.