If you just built a car capable of driving by itself in certain situations, as well as recognizing potentially dangerous scenarios, going back in time and showing fans past development stages is pure marketing gold.
By showing us how they've tested these technologies throughout time, Mercedes-Benz are basically saying their autonomous vehicles have been a long time coming and that tends to build trust with the consumers.
The first of the two videos even shows us footage back from when Mercedes took part in Project Prometheus, but it's the way the entire clip is put together that some might even find somewhat inspiring.
The second video is called 'The Future' and it basically lets us know what despite more good things to come in the field of autonomous driving, the new-generation E-Class is already worthy to drive alongside the F 015 concept - which is about as futuristic of a car as you'll find.
Both ads are well worth watching and the new E-Class is certainly worth our respect, even though this is only the beginning as far as self-driving Mercedes-badged cars are concerned.